There’s one thing I firmly believe in as a web developer..
A website isn’t just a place for information; it’s a platform to communicate.
As a pastor/leader/ministry leader, you spend a lot of time communicating one of the most important subjects of all; the Gospel of Christ. Churches spend a lot of time on Sunday Morning (some even refer to it as “game day”). Yet many struggle to find ways to keep their members connected to that message they spent so much time on crafting. This is where the your website comes in handy. Here’s 4 ways your website can keep the message from Sunday in front of them during the week.
1. Sermon Video/Audio lets people Hear the Message Again.
A 2012 study revealed that 1/4 of church members use their church’s website to stream sermon audio or video (and we think it’s only gone up since then). Having access to your sermons online lets your members put the message back in front of them in the muck and mire of the week when the dishes are piled high, meetings tie up the entire day and the kids are screaming bloody murder. If anything, this is a must-have for your website (and it better be mobile friendly because your congregation definitely is).
2. Downloadable Resources Lets People Get Creative.
From declaration cards to questionnaires, your website can be the place for all things downloadable. One church we know of did a 4 week series on living your faith out in the workplace. They made a simple prayer card available on their site that could be printed out and placed anywhere; the fridge, in the car, in your Bible, etc. Another church we built a site for started a prayer initiative and listed a different prayer topic for each day. Think of your website as a hub for people to access tools to keep the message out in front of them.
3. Websites Can Connect People in Small Groups.
One challenge churches (large and small alike) run into is keeping people connected. Large churches especially lack a spiritual health component when their people aren’t engaging in more meaningful community. For churches wanting to make it easy for people to get in a small group, a great start is simply listing some of the groups that are offered and contact information to sign up.
4. Ministry Pages Inform People of Specific Ministries
Through the different seasons of someone’s life, the ministries they might be involved in might change. Having a rundown of a ministry (including time and place) is essential, whether it’s youth ministry or a recovery ministry, or even information about childcare. Finding a new way to connect is a great use of your church website.