This week at TMW we are focusing on social media and what it can do for your ministry. Around here we have a saying; Your website (or in this case social media page) is not an electronic bulletin; it’s a platform for your vision. The less effective the platform, the less clear the vision. Once you’ve got that Facebook page or Twitter feed up and running, it’s easy to run into some pitfalls that keep people from connecting with you and sharing your content. Here’s a checklist of 5 mistakes that you should avoid when creating and maintaining your social media page.
Not Updating Your Social Media
This is by far the most serious offense in social media world. If your page looks like it hasn’t been updated in days (or weeks) then you certainly won’t be reaching your intended audience. Facebook has sophisticated systems that sort all the content people subscribe to and ranks what they see first. Fresh, constant content is a big part of it’s ranking system. If you’ve got better things to do than tweeting or posting updates all day, consider using Facebook to schedule out your posts. Twitter is a little more tricky though, you’ll have to either keep a credit card on file for ad campaigns or use a third party app like Hootsuite or Tweetdeck.
Posting Bland or Uninteresting Content
Your church’s social media page should be geared at short, meaningful connections. Posts to Facebook Pages should rarely (if ever) be text only updates. Consider putting that scripture or sermon quote from Sunday in a dynamic background image (Adobe has an app that makes this super easy and fun). External links to your website or other places should have a featured image so you can keep content eye-grabbing and interesting.
Creating a Facebook Profile instead of a Facebook Page
Setting Up Your Facebook Page under the Wrong Category
Facebook offers different features depending on how you’ve categorized your page. Ideally, your church should be listed as an organization. This means that This is super important since one of the best social interactions people can do with your site is “check in” on their app. Facebook will allow you to change the category if you need to.
Keeping Your Social Media Accounts Disconnected
A well-designed social media campaign ties everything together. Whether it’s a Facebook Page or Twitter feed, there should always be a link back to your website. There’s usually a field for you to enter this, but it’s also not a bad idea to throw in a little “find out more at __________” in your description. If you’ve got both a Facebook Page and Twitter, make sure you drop a link to each other, and send out updates to keep people connected cross-platform. Your social Media accounts should also be easily accessible from your website.